The upcoming release of Vampire Weekend’s new album has incited a bidding war among major American companies, with the feeding frenzy for these hot pieces of Americana will only get more intense as the release date approaches, according to industry analysts.
Some in the industry, speaking on the condition of anonymity to admit they haven’t listened to the album, say that speculated players like Ralph Lauren and Toyota have entered the bidding sphere for the rights to use the songs in ads, and possible spending looks to climb to $10 or even $20 million dollars for the license rights to one of their toe-tapping, wallet-clutching beats. Sources at Bloomberg are saying they wouldn’t be surprised to see the songs enter into an IPO.
Vampire Weekend’s 2008 release sold nearly half a million copies, and more than a quarter million chandeliers.
Senior VP of Marketing for Ralph Lauren, Lauren Elkins, has already made a statement as to what Ralph Lauren will do with the song: “We’re thinking of taking a sepia-tinted photo montage of a girl growing up in Ralph Lauren clothes to the song Diane Young.”
Not everyone approves of the get-rich-or-work-at-your-dad’s-business path that Vampire Weekend is going on. Part-time music-food-concert-movie-power tools blogger and full time unemployed person Bob Carbine recently posted on his site, “I just don’t like what it’s doing to the music industry. Everyone is trying to make music just so it can get put on the some bullshit commercial. Then I’ve got to watch all of these fucking commercials when I’m watching Hulu and think ‘Oh fuck, here’s that Vamp Week song again and I’m the only one that knows it.’”
We attempted to reach Bob via phone, but received an email that all of his bandwidth is being taken up by pirating summer blockbusters.
After attempting to reach the associates at Saab to see if they want to throw their hat in the bidding ring, we received a burning computer with a note attached that said “how does it feel?”
– The Infinite Guest
Sherman Ave 
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