AHHHHHHYEAAAAAAYYYYY YOU’RE GOING TO NERDWESTERN NORTHWESTERN NORTHWASTED !!!!!
Congratulations. Sincerely. You took 7 or 8 AP exams and scored somewhere 33+ on your ACT* You wrestled away your school’s student presidency from that fucking bitch Katie Taylor and you sacrificed a healthy sleep schedule for that batch of A pluses.
And now,
It’s all paid off.
The 6th Feeling is Swag
It is my own misfortune, and indeed the misfortune of many reading this article, to have (mostly) unwittingly chosen a life of suffering and self-torture. I can’t ask for sympathy, I did this to myself, and I can’t ask most humans to understand my situation; how could you, being either outside the realm of fandom or lucky enough to root for a team by some other name?
I am an invested, devoted, fervent fan of the Northwestern Wildcats, and only a select few people to have ever walked this Earth truly know what that is like.
So the new Macklemore & Ryan Lewis album The Heist just dropped and basically it’s fucking awesome. I’ve decided to take a look at one of the more remarkable tracks off the album, “Thrift Shop.” Here now begins a lyrical analysis of the above song.
“What, what, what, what, what….
From the outset, the listener’s curiosity is piqued, building into the sexy saxophone hook.
I’m gonna pop some tags/ only got 20 dollars in my pocket
Limited by a frustrating, Obama’s America budget, Macklemore, speaking through Wanz, is nevertheless determined to refresh his wardrobe with some novel accouterments.
I, I, I’m hunting, lookin’ for a come-up/ This is fucking awesome.
The artist is unable to contain his excitement as he searches for a surprise new fashion trend, which he himself shall inspire. Certainly, the pleasure lies in the pursuit.
Walk into the club like what up, I got a big cock/I’m so pumped, I bought some shit from a thrift shop
Fast forward now to a moment in which Mackelmore’s newfound discount “swag” is already prominently on display at a discotheque. His braggadocio—or is it genuine honesty? —well suits his fresh duds. Macklemore now confirms our suspicion: that his fantastic fur coat came at a discounted purchase, and that he derives excitement from that fact.
Ice on the fringe is so damn frosty, /The people like “damn, that’s a cold ass honkey”
Macklemore ascribes his incredibly rare and valuable discovery as something akin to a diamond, or “ice,” which, when found “on the fringe,” or outside of the conventional realm, is especially “cool” or “frosty.” The extraordinary nature of his find has the crowd’s attention and respect.
Rollin’ in hella deep, headed to the mezzanine/Dressed in all pink, except my gator shoes, those are green. /Draped in a leopard mink girls standin’ next to me/Probably should have washed this, it smells like R. Kelly’s sheets
On his way to the entresol with a number of disciples, Macklemore reveals that his fur coat was only an appetizer to something much greater. For him, pink is not for cancer supporters, little girls, or real men. Rather, it is for those who would dare to demonstrate a remarkable sense of style and, further, to be shod in the skin of a deadly fresh-water predator. Adorned with additional super intensely awesome animal skins and fine women to boot, Macklemore suddenly discovers the chink in the armor (LOLJeremyLinLOL), his very own Achilles’ Heel. For all the grandeur of his garb, his perfume is not so sweet. Nay, it is reminiscent of a certain R&B artist’s alleged proclivity to relieve himself onto young women, to “turn [their faces] into a toilet seat, as it were.[1]
Pissssssssssssss/But shit, it was 99 cents. /Bought it, coppin’ it, washin’ it.
Highly effective onomatopoeia precedes Macklemore’s unapologetic explanation for the scent, as well as his willingness to address the issue at a future point in time.
‘Bout to go and get some compliments passin’ off in those moccasins/Someone else has been walkin’ in, but me and grungie fuckin’ ‘em/I am stuck in a closet and savin’ my money/And I’m hella happy, that’s a bargain, bitch.
Here, Macklemore documents further instances in which he demonstrates observers’ appreciation for his second-hand style.
Imma take your grandpa’s style, imma take your grandpa’s style, /No, for real I asked your grandpa, can I have his hand-me-downs?
Now Macklemore turns on the listener. He’s going to steal YOUR grandpa’s style. OUR COLLECTIVE GRANDPA’S STYLE. Technically, since both of my grandfathers are dead, I’m exempt from all of this. Still, he’s taking our entitlements. OUR OBAMA-GIVEN ENTITLEMENTS.
The lord’s jumpsuit and some house slippers, /Dookie brown leather jacket that I found diggin’. /They had a broken keyboard, I bought a broken keyboard/ I bought a skeet blanket, then I bought a kneeboard.
Don’t ask what a skeet blanket is. Seriously, don’t. Well, you don’t really need to, since I guess it’s pretty fucking obvious. Not sure about the need for a broken keyboard, that just seems wasteful, but maybe Macklemore likes fixer uppers. But a kneeboard? Oh hell yes. Way better than tubing or waterskiing. Also good if you suffer from paraplegia.
Arguably the funkiest white man since Michael Jackson
Hello, hello, my ace man, my mello/John Wayne ain’t got nothing on my fringe game,
Hell no! I can take some pro wings make ‘em cool, sell those/ The sneaker heads will be like “Ah he got the Velcro.”
When I first heard these lines, I thought Macklemore was saying that John Wayne had nothing on “my French gay Elmo.” I like my version better. Fringe game makes a lot more sense though. Also, Velcro on shoes needs to come back. Laces are the worst.
I’m gonna pop some tags
Only got 20 dollars in my pocket
I, I, I’m hunting, lookin’ for a come-up
This is fucking awesome. (x2)
What you know ‘bout rockin’ the wolf on your noggin/What you knowin’ about wearing a fur fox skin/I’m digging, I’m digging, I’m searching right through that luggage/One man’s trash, thats another man’s come-up. /Thanking gran dad, for donating that plaid button-up shirt/‘cause right now I’m up in here stuntin’ I’m at the Goodwill, you can find me in the Benz, /I’m not, I’m not, I’m not searching in that section.
This is the part of the song that separates the dedicated lip-syncing sing-along assholes from the rest. These lyrics aren’t particularly remarkable except that they’re delivered so rapidly and so stylishly. I gave up just reading through this section. I do like the idea of a wolf on my noggin though. But according to Macklemore, I wouldn’t know anything about that.
Your grandma, your aunties, your momma, your mammy, /I’ll take those flannel zebra ‘jammies secondhand, I’ll rock that motherfucker. /They built-in onesie with the socks on the motherfucker.
Macklemore is going shopping with the females of your extended family. Further, he’s going to take that snuggie fad and turn it on its head by bringing back the adult onesie. Wait, did that already happen? I guess it hasn’t happened with USED onesies yet. Certainly not flannel zebra onesies. Personally, my feet always got too hot when I wore a onesie with the socks on the motherfucker. I felt that way as a 2-year old, I still feel it now. Macklemore can keep his zebra onesies.
I hit the party and they stopped in that motherfucker. /They be like oh! That Gucci, that’s hella tight. /I’m like Yo! That’s 50 dollars for a t-shirt. /Limited edition, let’s do some simple addition, 50 dollars for a t-shirt, that’s just some ignorant bitch shit. /I call that getting swindled and pimped, shit. /I call that getting tricked by a business. /That shirt’s hella dough/ and having the same one as six other people in this club is a hella don’t.
Peep game, come take a look through my telescope/Trying to get girls with brands, then you hella won’t. /Man, you hella won’t.
Macklemore now engages in an extended, poignant rant about the unreasonable, even criminal costs associated with modern style. 50 dollars for a t-shirt, indeed. The modern textile industry, evolved from its horribly abusive and exploitative relationship with cheap labor, has now begun to harmfully manipulate consumers. Not only is modern style too expensive, but with it also comes a lack of creativity. What brand could compete with the originality of Macklemore’s thrift shop-inspired style? Chumps who sport brand names certainly cannot keep up with Macklemore’s romantic talents, piss-smell and all.
I’m gonna pop some tags
Only got 20 dollars in my pocket
I, I, I’m hunting, looking for a come-up
This is fucking awesome.
I wear your granddad’s clothes, /I look incredible, /I’m in this big ass coat, from that thrift shop down the road. (x2)
Wanz now adds to the chorus, implementing the previous information about taking your geriatric elder’s style. Not only will he take said style, he will look really fucking awesome in it too. Get it? Fucking awesome? Yeah.
I’m gonna pop some tags
Only got 20 dollars in my pocket
I, I, I’m hunting, looking for a come-up
This is fucking awesome.
Is that your grandma’s coat?
Well, is it?
*Credit to RapGenius.com for its passive assistance with interpreting the lyrics and also intuiting certain concepts/phrases that my honky ass cannot comprehend.
[1] NOT GUILTY BETCHES. I’m a grown ass man, amirite?
If you think this is fucking awesome, then apply to write for Sherman Ave!
Could it be…!?
Has Northwestern’s premier political/historical/alcoholic-humor blog finally started up a capitalistic endeavor designed to raise enough money to pay off their gambling IOU’s from last year’s Northwestern-University of Chicago Women’s Ice Hockey match by selling you shit with their name emblazoned across it!?
That’s RIGHT!
Sherman Ave has got a great new Swag Shoppe just for you heinous kids running amok in downtown Evanston. Protest authority, sexual mores, your shitty TA, Illinois drinking laws, and more with our brand new merchandise line!
With an ever increasing range of products, there’s sure to be something to please you!
From shirts to sweatpants, we’ll try to cover up as much of your body as possible. Want bootylicious lingerie? We’ve got it. Want to proudly display your affection for Morty or underage drinking at the Keg? We’ve got just the shirts for you.
We even have a bandanna to gag you with if you open your mouth!
Too far? Well, we guess that’s just #HEINOUS.
Check out the new Sherman Ave Swag Shoppe HERE!!!
That girl from your Intro to Microeconomics discussion section won't ever stand a chance
Sherman Ave 