The upcoming release of Vampire Weekend’s new album has incited a bidding war among major American companies, with the feeding frenzy for these hot pieces of Americana will only get more intense as the release date approaches, according to industry analysts.
Some in the industry, speaking on the condition of anonymity to admit they haven’t listened to the album, say that speculated players like Ralph Lauren and Toyota have entered the bidding sphere for the rights to use the songs in ads, and possible spending looks to climb to $10 or even $20 million dollars for the license rights to one of their toe-tapping, wallet-clutching beats. Sources at Bloomberg are saying they wouldn’t be surprised to see the songs enter into an IPO.
Vampire Weekend’s 2008 release sold nearly half a million copies, and more than a quarter million chandeliers.
Senior VP of Marketing for Ralph Lauren, Lauren Elkins, has already made a statement as to what Ralph Lauren will do with the song: “We’re thinking of taking a sepia-tinted photo montage of a girl growing up in Ralph Lauren clothes to the song Diane Young.” Continue reading
Sherman Ave 